Brand USA, the marketing company responsible for promoting America to visitors, has unveiled the country's first comprehensive marketing campaign, featuring Rosanne Cash, daughter of country singer Johnny.

Her composition, Land of Dreams, serves as the soundtrack to the campaign, which showcases the different experiences available in America and invites visitors to 'Discover this land, like never before'. The initiative, rolling out now across print, online and broadcast, also invites musicians from around the world to perform in their favourite US cities and towns.